Manager, Marketing

20 hours ago


Petaling Jaya, Malaysia FrieslandCampina Full time

FrieslandCampina is one of the top 5 dairy company in the world. With a strong global presence, we have the ambition to grow Food Service business in APAC via FrieslandCampina Professional. We are looking for an experienced Marketing Manager to join our Malaysia Food Service team on an exciting Food Service journey. The Marketing Manager will be based in Malaysia, supporting the business in MY, SG and Korea. The role of the Marketing Manager is to lead the marketing function of FrieslandCampina Professional to make our brands the preferred choice for Food Professionals.

What we ask
- Possess a degree in Marketing or a related discipline
- At least 8 years of working experience preferably from FMCG industry with strong experience in all aspects of marketing including digital and experiential marketing
- Strong commercial acumen with the ability to translate commercial strategy to a clear and ambitious marketing strategy to drive our brand preference among Food Professionals
- Experience in new product development and launches
- Strong financial knowledge to analyze P&L
- Possess own transport and willing to travel as and when required

What we offer
- Opportunity to work with different countries from APAC & Europe for existing and new portfolio
- Get to work on new launches for the assigned markets
- Work closely with customers, professional chefs and baristas, external partners, and sales team through closed collaboration
- Be at the fore front of new food and beverage trends, and creatively translate it into new food and beverage recipes
- Vacancy description- Develop a clear and ambitious integrated marketing plan to ensure we remain the preferred dairy brands for Food Professionals using strong consumer/ customer insights, trends in the market and best practices from other regions.
- Lead the end-to-end planning and implementation of all marketing activations that will drive the preference of our brands
- Lead new product development and launches to maximize our portfolio play in focus categories and channels
- Oversee brand’s P&L and manage A&P to ensure sufficient investment on key growth drivers and ROI of marketing investment
- Be the brand custodian for the assigned markets, working with global category team, brand team, and to ensure brand compliance / relevance in the assigned market.
- Lead in-house baristas and chefs to develop contents, recipes, and demos etc.
- Work with external partners to achieve synergy through partnerships and collaborations


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