Product Manager

2 weeks ago


Petaling Jaya, Malaysia Merck Sharp & Dohme (malaysia) Sdn Bhd Full time

**Responsibilities**:

- Marketing Planning- Strategic planning to drive brand performance in ensuring successful market penetration and leadership
- Develop programs to maximize field selling efforts
- Develop business proposals and budget plan including forecasting model for management review and approval
- Develop and plan resource allocation effectively to address changing market dynamic and outmaneuver competitions
- Conceive and develop innovative marketing programs including digital initiatives

Marketing Implementation- Formulate, direct and coordinate all customer segment marketing activities and tactics to launch and promote the brand, working with cross functional team, agencies and partners.
- Create and enhance relationships, internally and externally, that contribute towards establishing the brand (key customers, thought leaders, associations and industry players) and implement effective KOL strategy
- Manage brand budget efficiently
- Timely development of promotional program/materials that enables effective delivery of marketing messages
- Support CMEs & conduct product trainings to field-force

**Benefits**:

- EPF
- SOCSO
- Annual Leave


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