Manager Product Management
4 days ago
Location: Petaling Jaya, MY, MY
Global Business Unit: HEC
Job Function: Marketing
Requisition Number: 167812
Job Summary- Support the Sales Manager to plan, organize and implement activities in line with department marketing objectives.
- Integrate the objectives from brand owners/clients and local requirements, through the various marketing functions of advertising & promotions, product management, and trade marketing.
- Gather general market trend, market share, and competitive information as guidance in gauging the effectiveness of marketing activities.
To effectively manage the marketing functions detailed below:
Advertising & Promotion- Monitor and obtain the most reasonable rates paid to advertising media owners from various media formats (e.g., electronic, print, radio, outdoor).
- Establish close business liaison and promote goodwill/public relations with media owners.
- Formulate and monitor the implementation of advertising and promotion strategies and their effectiveness in meeting preset objectives.
- Utilize the Regionally Aligned Brand Planning templates for all clients.
- Ensure all marketing activities are within the allocated A&P budget determined for relevant agencies.
- Ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
- Liaise closely with clients to secure full or partial activities funding for ad-hoc activities.
- Work closely with the Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns align with department profit objectives.
- Custodian of the brand's image at the retail level (in the absence of a Trade Marketing Manager). Determine merchandising standards.
- Study and determine the most effective cost and implementable form of POSM to raise product visibility.
- Assist in all other duties as directed from superior from time to time.
- Conduct or make available scheduled product training.
- Play a strategic role in ensuring range and product selection meets market trends and requirements.
- Monitor the brands' proactive approach towards consumer tastes and preferences at the local level.
- Ensure inventory levels are managed within contractual agreements.
- Ensure trade returns are managed within contractual agreements.
- Conduct financial feasibility study of promotion activities to ensure alignment with profit objectives.
- Provide listing standards for the distribution channels considering product relevance, sale potential, entry cost (listing), market return risks, etc.
- Lead in new product launches, including developing the product launch plan, setting timetable, determining retail price level, roll-out timing, sample preparation, POSM support requirements, and display standards.
- Demonstrate sound knowledge and understanding of the business and industry.
- Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices.
- Demonstrate advanced research and analytical skills.
- Demonstrate fluency in English (both written and spoken).
- Minimum Degree in Business Administration/Marketing/Allied Health or related field.
- Minimum 4-5 years of relevant working experience, preferably in the Pharmaceutical industry managing the Consumer Health portfolio.
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