Manager Product Management

4 days ago


Petaling Jaya, Selangor, Malaysia DKSH Group Full time

Location: Petaling Jaya, MY, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number: 167812

Job Summary
  • Support the Sales Manager to plan, organize and implement activities in line with department marketing objectives.
  • Integrate the objectives from brand owners/clients and local requirements, through the various marketing functions of advertising & promotions, product management, and trade marketing.
  • Gather general market trend, market share, and competitive information as guidance in gauging the effectiveness of marketing activities.

To effectively manage the marketing functions detailed below:

Advertising & Promotion
  • Monitor and obtain the most reasonable rates paid to advertising media owners from various media formats (e.g., electronic, print, radio, outdoor).
  • Establish close business liaison and promote goodwill/public relations with media owners.
  • Formulate and monitor the implementation of advertising and promotion strategies and their effectiveness in meeting preset objectives.
Business Management
  • Utilize the Regionally Aligned Brand Planning templates for all clients.
  • Ensure all marketing activities are within the allocated A&P budget determined for relevant agencies.
  • Ensure pre-financing of marketing activities on behalf of clients are recovered within agreed terms.
  • Liaise closely with clients to secure full or partial activities funding for ad-hoc activities.
  • Work closely with the Sales team on retailer trading terms negotiation to ensure trade investments and expected sales returns align with department profit objectives.
Trade Marketing
  • Custodian of the brand's image at the retail level (in the absence of a Trade Marketing Manager). Determine merchandising standards.
  • Study and determine the most effective cost and implementable form of POSM to raise product visibility.
Other Responsibilities
  • Assist in all other duties as directed from superior from time to time.
  • Conduct or make available scheduled product training.
General ResponsibilitiesProduct Management
  • Play a strategic role in ensuring range and product selection meets market trends and requirements.
  • Monitor the brands' proactive approach towards consumer tastes and preferences at the local level.
  • Ensure inventory levels are managed within contractual agreements.
  • Ensure trade returns are managed within contractual agreements.
  • Conduct financial feasibility study of promotion activities to ensure alignment with profit objectives.
  • Provide listing standards for the distribution channels considering product relevance, sale potential, entry cost (listing), market return risks, etc.
  • Lead in new product launches, including developing the product launch plan, setting timetable, determining retail price level, roll-out timing, sample preparation, POSM support requirements, and display standards.
Functional Skills and Knowledge
  • Demonstrate sound knowledge and understanding of the business and industry.
  • Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices.
  • Demonstrate advanced research and analytical skills.
  • Demonstrate fluency in English (both written and spoken).
Education
  • Minimum Degree in Business Administration/Marketing/Allied Health or related field.
  • Minimum 4-5 years of relevant working experience, preferably in the Pharmaceutical industry managing the Consumer Health portfolio.
Why It's Great to Work at DKSH
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