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Product Innovation Manager

1 week ago

Petaling Jaya, Selangor, Malaysia Avature Full time

At L'Oréal, we are committed to delivering innovative products that meet the evolving needs of our customers. As the Group Product Manager - Makeup, you will play a critical role in driving this ambition forward.

You will be responsible for developing a comprehensive marketing strategy for the makeup category, including defining the 3-year marketing plan and monitoring the portfolio. You will also analyze consumer and market insights to inform product development and marketing strategies.

Your Key Responsibilities:

  • Define the strategic orientations for the category, ensuring alignment with international brand positioning and country priorities.
  • Collect and analyze consumer and market insights to inform product development and marketing strategies.
  • Implement new launches and marketing mix strategies to build engaging consumer brand experiences.
  • Mobilize cross-functional teams to develop a comprehensive business strategy.
  • Monitor local adaptation of communication materials.
  • Make recommendations to management based on expertise of the consumer, market, and competitors.
  • Manage PPP budget and sales forecast for the category.
  • Effectively communicate plans to senior management.