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Assistant Marketing Manager

7 months ago

Petaling Jaya, Malaysia WOODPECKERS GROUP SDN BHD Full time

Part 1 - Primary roles of the job which are measurable and may be used as part of KPIs 1. Define product strategies and road maps for each brand, including ATL, BTL, PR, digital, social media, website and all other collaterals. 2. Develop integrated sales tools and collaterals with advertising agency and in-house graphic designer, including social media. 3. Develop partnerships and collaborations with others to drive bigger impact of initiatives. 4. Build and maintain relations with media and KOLs/social media influencers. 5. Focus on 360 touchpoints of all brand and marketing initiatives. 6. Track and report on brand and marketing campaigns performances and providing post-mortem reports. 7. Track and report on marketing trends and analysis, and foresight on coming trends. 8. Understand the competitive marketplace and implement approaches to ensure the brands stays competitive in the local marketing. 9. Work with other HODs to develop annual brand marketing plans in line with group strategy, budget and targets. 10. Establishes and present the yearly marketing budget to the CEO for approval and follows it strictly to minimize the Department’s expenses. Gets actively involved in finding the best solutions to optimize the Company’s profits. 10. Segmentation and customization of effective plans and campaigns to reach out to target markets. 11. Ensure the publicizing of marketing information to consumers in a timely manner ahead of event/promotion. 12. Develop press releases and communications materials for PR events. 13. Lead brand innovations pipeline, providing input in price decisions and driving executional excellence according to timeline agreed. 14. Maintains a proper customer database for promotion updates. Establishes customer satisfaction surveys and reports to the related departments. Part 2 - Secondary roles which supports the primary roles above 1. Communicates all promotions in a timely and professional manner to the related departments by establishing weekly meetings and is responsible for their recording and distribution 2. Choose the most cost-effective means to market and advertise 3. Maintain smooth relationship with external and internal partners 4. Manage and execute brand initiatives by working with cross functional teams 5. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis 6. Leverage existing media relationships and cultivate new contacts within business and industry media 7. Create a library of all forms of marketing materials, including photographs 8. Monitor metrics related to content, e.g. engagement rates and web traffic 9. Ensure compliance with the local law (e.g. copyright and data protection) 10. Conduct competitive strategic analysis, consumer segmentation, and consumer insight development 11. Track and monitor marketing spend and ROI of each campaign 12. Brief and train Operations & IT departments on campaigns
The Woodpeckers Group believes that food brings people together, regardless of race, gender or religion. Since food is often the centre of most gatherings, the Woodpeckers Group aims to introduce different cultures through food and beverages as well as to provide delicious and quality food to everyone. We pride ourselves in offering our customers a cultural food experience that they would always remember, from the renowned and nutritious Spanish natural frozen yogurt, llaollao, to our very own home-grown burger diner, Pebble and our latest restaurant and bar, Madmen. Our cuisines are made from high-quality ingredients, prepared by experts, and served to you with multitude of flavours and love. Whether you are a health-conscious or casual diner or someone with exquisite taste, we are delighted to unite you all through our cuisines.
Bachelor's or Equivalent