Global Market Growth Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Kasagi Labo Full time

We're looking for a highly motivated Product Marketing Manager to join our team at Kasagi Labo. As a key member of our marketing team, you'll be responsible for developing and executing go-to-market strategies that drive growth and engagement for our innovative anime fan engagement platform.

Key Responsibilities
  • Develop and execute comprehensive go-to-market plans for platform features and updates, ensuring alignment with product roadmap and market trends.
  • Create compelling value propositions and messaging frameworks that resonate with anime fans globally, leveraging industry knowledge and cultural insights.
  • Lead product positioning and narrative development across all marketing channels, including social media, content marketing, and influencer outreach.
  • Design and manage product launch campaigns, including timeline, deliverables, and success metrics, to drive user acquisition and retention.
Requirements
  • 5+ years of product marketing experience, preferably in mobile apps or entertainment platforms.
  • Track record in launching and scaling consumer products.
  • Strong understanding of anime culture and fan communities.
  • Experience with mobile app marketing and ASO/SEO strategies.
  • Data-driven approach to marketing with strong analytical skills.
  • Excellence in storytelling and content strategy.
  • Project management experience with cross-functional teams.


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