Brand Strategy Consultant

1 week ago


Petaling Jaya, Selangor, Malaysia BLWN Full time
Job Overview

We're looking for a talented Brand Strategy Consultant to join our team at BLWN. As a senior strategist, you will play a critical role in shaping brand narratives and developing go-to-market strategies that drive results for our clients.

The ideal candidate will have a deep understanding of branding, marketing, and consumer behavior. You will work closely with our creative and account teams to develop holistic marketing plans that meet client objectives.

  • Key Responsibilities:
    • Pitch & Proposal Development:
      • Lead the strategy development for new business pitches, crafting compelling proposals that align with client objectives.
    • Brand Strategy & Positioning:
      • Develop and refine brand strategies, including brand positioning, messaging frameworks, and tone of voice.
    • Go-to-Market Strategy:
      • Develop comprehensive go-to-market (GTM) plans, outlining marketing channels, campaign roadmaps, and execution strategies.
    • Content & Marketing Collateral:
      • Write and edit strategic content for various marketing materials, including pitch decks, websites, social media, digital ads, case studies, and other brand collaterals.
    Requirements
    • 3+ years of experience in strategy, brand consulting, or a related marketing role.
    • Proven track record in developing pitch proposals, brand strategies, and GTM plans.
    • Strong storytelling and presentation skills, with the ability to craft compelling narratives.
    • Excellent writing skills, with experience creating content across various collaterals.


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