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Brand Strategy Director

1 week ago

Petaling Jaya, Selangor, Malaysia Atlantis Consulting Full time
Job Title

Marketing Director

About the Role

We are seeking an experienced Marketing Director to join our team at Atlantis Consulting. The ideal candidate will have a proven track record in consumer insights, brand management, and P&L management within the FMCG, Direct Selling, and D2C industries.

Key Responsibilities
  • Lead consumer insights efforts to inform product positioning, messaging, and marketing strategies.
  • Develop and execute brand strategies that enhance market position and drive brand equity.
  • Oversee category profitability, manage P&L, and implement initiatives to optimize revenue and margins.
  • Design and execute go-to-market strategies in collaboration with product development and sales teams.
  • Develop and manage digital and traditional marketing campaigns, ensuring impactful execution and performance measurement.
  • Drive marketing innovation and advertising strategies to enhance brand awareness and engagement.
  • Monitor industry trends, competitive activity, and market dynamics to identify opportunities and threats.