Brand Leadership Director
1 week ago
We are looking for a skilled Brand Leadership Director to join our team at Personal Collection Direct Selling Inc.
As a key member of our leadership team, you will be responsible for developing and executing brand strategies that strengthen our market position.
- You will lead efforts to deeply understand our target audiences, uncovering valuable insights that inform product positioning, messaging, and marketing strategies.
- You will collaborate with cross-functional teams, including product development and sales, to design and implement go-to-market strategies that maximize product impact.
- Consumer Insights: Lead efforts to deeply understand our target audiences, uncovering valuable insights that inform product positioning, messaging, and marketing strategies.
- Brand Management: Develop and execute brand strategies that strengthen our market position, ensuring consistency across all touchpoints and driving brand equity.
- P&L Management: Take ownership of category profitability, analyzing performance metrics, optimizing budgets, and implementing initiatives that drive revenue growth and margin improvement.
- Product Marketing: Collaborate with cross-functional teams, including product development and sales, to design and implement go-to-market strategies that maximize product impact.
- Proven experience in marketing, with a focus on consumer products, brand management, and category leadership.
- Strong analytical skills and financial acumen, with a track record of managing P&L and driving business outcomes.
- Expertise in consumer insights, with the ability to translate data into actionable strategies.
- A creative mindset combined with strategic thinking, capable of crafting compelling brand narratives.
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