Digital Marketing Strategist

6 days ago


Johor Bahru, Johor, Malaysia Westernacher Consulting Full time

Transformative Leadership Opportunity

About the Role:

We are seeking a seasoned Digital Marketing Strategist to spearhead our demand generation efforts in Malaysia. As a key member of our global marketing team, you will develop and execute multi-channel campaigns to drive pipeline growth and digital transformation.

Key Responsibilities:
  • Campaign Strategy and Execution: Develop and execute comprehensive demand generation strategies across email, digital, paid ads, webinars, and other channels. Collaborate with sales to align marketing efforts with revenue targets and track campaign ROI.
  • Content Creation and Management: Create compelling thought leadership content focused on SAP solutions, including blogs, case studies, and whitepapers. Manage SEO, PPC, and paid social campaigns to drive traffic and inbound leads.
  • Partnership and Event Marketing: Develop co-marketing campaigns with SAP, AWS, and other strategic partners. Plan and execute virtual and in-person events, webinars, and industry conferences to boost brand authority.
  • Analytics and Performance Tracking: Track KPIs like MQLs, SQLs, CAC, and conversion rates, optimizing strategies for pipeline acceleration. Use Google Analytics, HubSpot, or Marketo to measure campaign effectiveness.
Requirements:
  • Proven Experience: 3+ years of experience in B2B marketing and demand generation, preferably in SAP, IT consulting, or enterprise software.
  • Technical Skills: Hands-on experience with ABM, lead scoring, marketing automation tools, and CRM platforms.
  • Communication and Analytical Skills: Excellent communication, analytical, and project management skills.


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