Online Advertising Manager
3 days ago
We're seeking a highly skilled Paid Ads Strategist to join our team at PROTEUS-DT.
Online Advertising ManagerThis role involves managing and allocating advertising budgets effectively to ensure campaigns achieve desired ROI and key performance indicators (KPIs).
- We plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, and YouTube platforms to drive quality traffic and conversions.
- Comprehensive campaign strategies and concepts are developed, including audience targeting, bidding strategies, and creative recommendations, to achieve clients' marketing objectives.
- Regular monitoring and analysis of campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), provide valuable insights to stakeholders.
- A/B testing is conducted on ad creatives, audience targeting, and landing pages to optimize performance and maximize ROI.
- We work closely with stakeholders to develop compelling ad copy and visuals that resonate with target audiences.
- Synthesizing internal and external feedback improves content clarity and quality.
- Staying updated on digital advertising trends, platform policies, and emerging technologies ensures campaigns are current and effective.
The ideal candidate has 3-5 years of experience in a strategic social media and/or digital marketing strategist role, with a strong understanding of SEO, SEM, social media marketing, and email marketing practices.
- Proven experience with Google Ads and Meta Ads is essential.
- Expertise with Google Analytics and other web analytics tools is required.
- Familiarity with competitor spying tools like Ahrefs and SEMRush is beneficial.
- A solid understanding of online marketing strategies and tactics is necessary.
- The ability to work independently and as part of a team is vital.
- A creative mindset with a passion for staying ahead of industry trends is essential.
A competitive salary range of RM3,700.00 - RM5,500.00 per month, along with excellent benefits and opportunities for growth and development.
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