Paid Advertising Specialist
3 days ago
PROTEUS-DT is a Strategic Management Services company seeking a highly skilled Online Advertising Manager to join our team.
Digital Marketing StrategistThis role involves developing comprehensive campaign strategies and concepts, including audience targeting, bidding strategies, and creative recommendations, to achieve clients' marketing objectives.
- We identify optimization opportunities at every stage of the marketing funnel while maintaining a holistic approach to SEM, incorporating insights from our SEO leads.
- Regular monitoring and analysis of campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), provide valuable insights to stakeholders.
- A/B testing is conducted on ad creatives, audience targeting, and landing pages to optimize performance and maximize ROI.
- Effective budget management is crucial to ensure campaigns achieve desired ROI and key performance indicators (KPIs).
- We work closely with stakeholders to develop compelling ad copy and visuals that resonate with target audiences.
- Synthesizing internal and external feedback improves content clarity and quality.
- Staying updated on digital advertising trends, platform policies, and emerging technologies ensures campaigns are current and effective.
The ideal candidate has 3-5 years of experience in a strategic social media and/or digital marketing strategist role, with a strong understanding of SEO, SEM, social media marketing, and email marketing practices.
- Proven experience with Google Ads and Meta Ads is essential.
- Expertise with Google Analytics and other web analytics tools is required.
- Familiarity with competitor spying tools like Ahrefs and SEMRush is beneficial.
- A solid understanding of online marketing strategies and tactics is necessary.
- The ability to work independently and as part of a team is vital.
- A creative mindset with a passion for staying ahead of industry trends is essential.
A competitive salary range of RM3,700.00 - RM5,500.00 per month, along with excellent benefits and opportunities for growth and development.
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