Email Marketing Specialist

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hytechc Full time
Job Description

At Hytech Federal Territory of Kuala Lumpur, Malaysia, we are seeking a highly organized and detail-oriented Email Marketing Executive to develop and execute all email marketing campaigns and initiatives. This includes template development, testing, audience segmentation, and scheduling of emails.

The ideal candidate will have the opportunity to collaborate closely with stakeholders across different departments and countries, ensuring seamless communication and successful campaign execution.

The key responsibilities include:
  • Develop, schedule and ensure flawless delivery of emails to all customer segments
  • Maintain email calendar to ensure timely execution and deployment of emails
  • Segment email lists and personalize content based on user behavior, preferences, and demographics.
  • A/B test subject lines, content, and CTAs to optimise engagement
  • Support the team in optimising client email journeys
  • Support additional digital marketing efforts involving emails
  • Stay up-to-date with industry trends and best practices to enhance email marketing effectiveness

Required Skills and Qualifications:

Our ideal candidate should possess the following skills and qualifications:
  • Highly organised, meticulous and detail-oriented
  • Agile and highly adaptable to change
  • Good communication and interpersonal skills
  • Prior email marketing, SMS marketing, or database management experience is preferred
  • HTML knowledge and experience with email marketing platforms (e.g. Marketo, Braze, Mailchimp, Drip, etc.) is a plus
  • Copywriting or copyediting skills is a plus
  • Must be comfortable to speak and read conversational Mandarin for communication purposes
  • Fresh graduates with a willingness to learn are welcome to apply

Benefits:

We offer a comprehensive benefits package, including:
  • Competitive salary
  • Opportunities for career growth and professional development
  • Collaborative and dynamic work environment


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