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Digital Marketing Strategist

2 weeks ago

Petaling Jaya, Selangor, Malaysia Avature Full time

L'Oréal is the world's largest and most profitable beauty company. Our presence spans over 150 countries, with a diverse portfolio of more than 36 international brands including L'Oréal Paris, Garnier, Maybelline New York, and many others.

For over a century, we have been devoted to one business: beauty. Our mission is to provide innovative cosmetic solutions to women and men around the world, respecting their individuality. We strive to bring beauty to all people, creating products that meet the infinite diversity of their needs and desires.

Our business is dynamic and vibrant, guided by strong ethical principles and a commitment to responsible business practices. We are driven daily by our six core values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence, and Responsibility.

The intersection of beauty and technology is rapidly evolving, and we aim to be pioneers in this new landscape. Digital technologies and services are transforming the beauty industry, offering new opportunities for personalization and customization. By integrating digital into every aspect of our operations, we are building a better relationship with our consumers.

Job Description:

You will report directly to the Marketing Director and serve as the Online Brand Manager for our brand. Your primary responsibilities will include planning and executing integrated marketing initiatives that drive demand, awareness, and market share online. You will collaborate with cross-functional teams to deliver campaigns that align with our brand and business objectives.

  • Collaborate with internal stakeholders to develop and implement online marketing strategies.
  • Analyze consumer behavior and preferences to create seamless and personalized e-commerce experiences.
  • Develop and execute content marketing plans to influence retailers and drive synergies between brand digital activities and e-retailer strategies.