Brand Development Director
7 days ago
About GrabTaxi Holdings Pte. Ltd.
We are Southeast Asia's leading superapp, dedicated to making life easier for millions of people. From food delivery to financial services, our mission is to drive the region forward by empowering everyone with heart, hunger, honor, and humility.
As a key player in the market, we use data and technology to improve everything from transportation to payments and financial services across a region of over 620 million people. We collaborate with governments, drivers, passengers, merchants, and communities to solve critical problems in Southeast Asia.
The Head of Consumer Branding will lead the consumer-focused marketing efforts of all Grab services in Malaysia, including existing services like GrabCar, GrabFood, GrabMart, and newer additions like GrabPay and GrabFin. This role requires a seasoned marketer with expertise in brand development, campaign planning, and team management.
Key Responsibilities- Design and implement multi-channel campaigns across traditional and digital media to promote Grab services in Malaysia.
- Collaborate with vertical business and product marketing teams to develop compelling creative briefs and media strategies.
- Leverage insights in data to inform marketing decisions and measure campaign effectiveness.
- Manage a team of marketers to oversee brand, social media, and marketing communications operations.
- 8+ years of experience in e-commerce or marketing, with a minimum of 3 years in a management role.
- A strong portfolio in brand repositioning, product launches, and sales promotions.
- Knowledge of media, especially digital (display, search, social, programmatic, content, influencer marketing).
- Experience in audience targeting and practical guidance on media limitations.
- Ability to link marketing metrics with results.
- Interest in staying updated on the latest trends and changes in marketing tools.
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