Brand Promotions Executive
4 days ago
We are seeking a Brand Promotions Executive to join our team. As a key member of our marketing department, you will be responsible for planning and executing marketing campaigns to enhance brand presence and attract target audiences.
Responsibilities:
- Develop concept proposals, marketing materials, and budgets.
- Foster tenant relationships and cross-promotions.
- Achieve revenue targets through rental of promotions area, advertising space, pushcarts and other identifiable revenue-generating media.
- Evaluate tenant/external proposals and make recommendations.
- Ensure smooth coordination of events and promotional activities.
- Manage licensing and sponsorship applications.
- Oversee project management and post-event evaluations.
- Collaborate with agencies and suppliers to execute advertising campaigns.
- Coordinate production of marketing materials.
- Maintain brand consistency in advertisements and promotions.
- Prepare budget reports and track expenses.
- Monitor press coverage and competitor activities.
- Stay updated on industry trends to enhance marketing effectiveness.
- Manage promotional materials inventory and coordinate publicity efforts.
- Coordinate inter-departmental liaison on the implementation of marketing and promotions.
- Ensure smooth and timely installation and dismantling of events/promotions.
- Attend to issues at the point of event/promotions and ensure problems are resolved on time.
- Ensure promotional booth/events display follows guidelines & approval given.
- Ensure the advertising materials and advertising collaterals are in place for all the promotional events.
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