Marketing Strategy Manager

6 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Samsung Electronics America Full time
About the Role

The Senior Product Specialist will be responsible for conducting consumer / market research by maintaining understanding of market landscape, customer requirements, and mapping of competition activities.

Key Responsibilities
  • Analyze market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence portfolio of products and launches.
  • Identify product gaps and business opportunities.
Requirements
  • Able to lead product launch briefs prior to new product launches and conduct periodic product training to relevant parties.
  • Responsible for tracking and reporting performance of key product launches.


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