APAC Marketing Strategy Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia SEEK Full time

Company Description

SEEK operates market-leading online employment marketplaces, including Jobstreet and Jobsdb in Asia. SEEK has been helping people live more fulfilling and productive working lives and helping organisations succeed for over 25 years.

Founded and headquartered in Melbourne, Australia, SEEK has grown into a multinational technology company with over 3,300 employees and is listed on the Australian Securities Exchange.

SEEK's presence spans Australia, New Zealand, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. Additionally, SEEK has minority investments in employment marketplaces in China, South Korea and Bangladesh.

SEEK develops and applies innovative data and technology tools to facilitate high-quality matching and improve reliability of marketplace information.

In 2021, 2022, 2023 and 2024, SEEK was recognised as one of Australia's Top Ten Places to Work in Technology in the AFR BOSS Best Places to Work awards. SEEK was also named a 5-Star Employer of Choice by HRD Asia in 2024 and won four accolades at TalentCorp's Life at Work Awards 2023 in Malaysia.

The Team

  • The APAC Marketing Strategy team is responsible for shaping the overarching marketing and brand strategy, working closely with segment, product, channel, and country teams to ensure alignment with company objectives. The team manages a diverse portfolio of research studies and market/customer-focused data analytics to uncover valuable customer insights, ensuring the voice of the customer is integrated throughout the organisation. Additionally, the team leads the end-to-end marketing operational alignment, driving effective planning, coordination, and performance across the APAC Marketing team.
  • Key partners include the Executive and Commercial Leadership Teams, Marketing, Product, Technology, Sales and Service, Commercial Growth and Strategy.
  • Our team members are based in Melbourne, Singapore and Kuala Lumpur, providing an international perspective and collaboration across SEEK's key markets.

The Role

We are seeking an experienced Marketing Strategy Manager to spearhead the development and implementation of marketing strategies for candidates or hirers in the APAC region. This senior role involves close collaboration with product, channel, and country teams to ensure that marketing initiatives are aligned with company objectives and market demands. In this role, you will be tasked with strategically addressing challenges, providing expert advice on crucial marketing decisions, and setting measurable targets for the marketing department.

APAC Marketing Strategy Development & Alignment:

  • Lead the way in crafting the overall marketing strategy for candidates or hirers, ensuring it is in line with the company strategy, objectives and key results.
  • Apply customer and market insights for relevant and impactful marketing strategies reflecting current trends and customer behaviors.
  • Work closely with segment, product, channel, and country teams to tailor marketing initiatives for each market, supporting local and regional goals.
  • Establish clear strategic priorities and achievable marketing goals, ensuring focus on the most impactful initiatives.

Strategic Consultation & Collaboration:

  • Serve as a strategic advisor for key collaborators across the business, offering insights and recommendations on marketing strategies, challenges, and opportunities.
  • Work cross-functionally with various collaborators including country teams to develop and elevate marketing strategies, ensuring they are market-appropriate, actionable, and measurable.
  • Provide leadership in responding to strategic questions and challenges, coordinating efforts to drive effective and efficient marketing solutions.
  • Develop and present strategic materials to senior collaborators.

Budget & Investment Strategy:

  • Lead the development of strategic recommendations for marketing budgets and investments, confirming that marketing spend is aligned with customer impact and business priorities.

Data-Driven Customer Strategy:

  • Understand customer needs and behaviors in APAC region; incorporate insights into marketing strategies.
  • Work with research and data teams to gather and analyse customer feedback, ensuring that marketing strategies correspond with the evolving needs of candidates and hirers.

Optimise Marketing Strategy Performance:

  • Leverage data and insights to evaluate performance, uncover growth opportunities, refine marketing strategies, and measure their efficiency.
  • Continuously optimise strategies to maintain a winning edge and drive long-term business success.

Qualifications

  • Proven experience in developing and leading marketing strategies in a regional or global context, ideally within the APAC region.
  • Tertiary qualifications in Commerce, Marketing, or related field.
  • Strong understanding of aligning marketing priorities with business strategy and company objectives.
  • Experience in managing cross-functional teams and collaborating with senior leadership to influence strategic direction.
  • Excellent analytical and problem-solving abilities; capable of conducting detailed analysis and providing strategic insights.
  • Expertise in data-driven decision making, including experience with marketing performance metrics, customer analytics, and competitive analysis.
  • Excellent communication and collaborator management skills, with the ability to drive collaboration across diverse teams.
  • Outstanding verbal and written communication skills, with experience crafting executive-level presentations.

Desired Values

  • Believed in aiming high to deliver world-class results and yet, not forgetting to care for others.

Additional Information

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose-driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

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