Marketing Director, APAC
4 days ago
Korn Ferry Federal Territory of Kuala Lumpur, Malaysia
Marketing Director, APACKorn Ferry is excited to partner with a global leader in the industrial space on the search for a senior Marketing executive to support them on their transformation journey. This is an exciting opportunity to shape the future of a powerhouse brand, leading high performing teams across the region in crafting innovative strategies, elevating brand positioning, and creating meaningful market impact. As the company embraces digital innovation, you'll play a pivotal role in redefining its marketing approach and elevating its position in a competitive landscape.
Job Purpose:
As a key leader in the team, you'll play a vital role in shaping the company's growth and success. This is an opportunity to bring fresh ideas to life—leading innovative marketing strategies that drive impact and business results. You'll take charge of implementing high-impact marketing programs, ensuring they align with market strategy and business objectives. Collaborating closely with global and cross-functional teams, you'll spearhead innovation, generate insights, and transform ideas into compelling market offerings.
Your responsibilities:
- Set the vision and lead the execution of a high-impact marketing strategy aligned with business growth objectives.
- Bring the voice of the customer to the leadership table, influencing innovation, portfolio management, and brand positioning.
- Lead and inspire a diverse team of over 15 marketing professionals across Asia Pacific, fostering a high-performance culture that delivers results.
- Develop and execute innovative, market-driven strategies that accelerate brand growth, customer engagement, and competitive advantage.
- Maximize marketing investments by setting clear performance metrics and ensuring every initiative delivers measurable impact.
- Champion the voice of the customer, leveraging insights to shape strategic decisions and influence business direction.
- Spearhead product portfolio management, optimizing offerings to drive both immediate wins and long-term market leadership.
- Oversee brand communication and promotional strategies, including thought leadership programs to engage B2B customers.
- Lead market intelligence efforts, staying ahead of industry trends, competitive movements, and customer behavior shifts.
- Design and implement powerful channel strategies, customer segmentation approaches, and winning value propositions.
- Drive strategic pricing decisions, ensuring market competitiveness while maximizing profitability.
- Build and mentor a world-class marketing team, providing direction, coaching, and career development to cultivate future leaders.
Requirements:
- An MBA or equivalent postgraduate degree in business or marketing is highly desirable.
- A proven leader with a track record of building and driving high-performing marketing teams across regional or global markets.
- 10+ years of experience in B2C or B2B marketing within international FMCG or other marketing-driven industries.
- 5+ years in senior marketing leadership roles, thriving in B2B2C environments and competitive, fast-paced business landscapes.
- Deep expertise in marketing strategy and brand management, with a strong ability to craft compelling customer value propositions. Experience in digital marketing and engagement strategies is a major plus.
SE# 510710024
Seniority levelDirector
Employment typeFull-time
Job functionMarketing
IndustriesManufacturing
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