APAC Senior Marketing Associate, Customer Research

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia SEEK Full time

Company Description

Connecting your potential with possibility at SEEK

At SEEK, we work with heart. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We make a positive impact on a truly global scale and our world-class technology solutions connect more people to relevant employment and education opportunities. The work we do impacts people's lives when it matters.

We value and celebrate the diversity of our employees who rise to the challenge to contribute to the success of our organisation. It's a fast-paced and supportive environment where everyone is passionate about our common purpose and where our people can create enriching and exciting careers. Our future potential is your opportunity.

'Our SEEK'

At SEEK our biggest asset is our people, and we are proud of our community of valued, talented and diverse individuals who really know their stuff. Our culture statement, Our SEEK, is all about what makes SEEK unique and a little bit different. Our SEEK clearly outlines the Principles and the Behaviours of our best people, which include:

  • Passion: we are passionate about SEEK, our purpose, our customers and our community
  • Team: we care about each other and collaborate to achieve together
  • Delivery: we execute with excellence and achieve great results
  • Future: we think and act for the long term

The Role

As an APAC Senior Marketing Associate in the Customer Research & Insights team at SEEK, you'll be part of a fast-paced and supportive environment where you can make a real difference. You'll work on complex challenges that have a direct impact on people's lives, helping us evolve our business and reach new heights.

In the role of APAC Senior Marketing Associate, Customer Research & Insights – Hirer, you will be responsible for the management of our B2B agency research portfolio. This includes ongoing and bespoke studies that track key hirer trends across customer, competitor, market, product, and brand metrics. In this role, you are responsible for delivering actionable insights that drive critical business decisions at both the APAC and local levels.

The position reports to the APAC Senior Marketing Manager, Customer Research & Insights – Hirer and collaborates closely with another APAC Senior Marketing Associate Customer Research & Insights - Hirer, who is responsible for managing our in-house research portfolio.

Key Responsibilities

  • Handle ongoing, always-on and tailored hirer research studies conducted via our agency partners end-to-end. This includes working with others to uncover the business need and developing the research brief through to project delivery and implementing recommendations.
  • Develop and deliver impactful, proactive insights to the right people at the right time, to influence critical business decisions.
  • Work closely with the APAC Senior Marketing Manager, Customer Insights & Research – Hirer to develop compelling insights-led stories and narratives that amplify the voice of our hirers, raising awareness of their key needs, complexities, priorities and pain points throughout the organisation.
  • Build and maintain relationships with stakeholders to foster connectedness to find opportunities of proactive influence.
  • Provide business consultation and advice about our hirers on an ad-hoc basis as requests arise.
  • Build and maintain our hirer insights research repository to facilitate democratisation of insights at SEEK.
  • Collaborate with the SEEK Hirer User Experience Research (UXR) team where appropriate to maximise value of new and existing work while minimising duplication of research.
  • Play a supporting role on our in-house research portfolio to assist with analysis and reporting.

The Team

The APAC Marketing Strategy team is responsible for shaping the overarching marketing and brand strategy, working closely with segment, product, channel, and country teams to ensure alignment with company objectives. The team manages a diverse portfolio of research studies and market/customer focused data analytics to uncover valuable customer insights, ensuring the voice of the customer is integrated throughout the organisation. Additionally, the team leads end-to-end marketing operational alignment, driving effective planning, coordination, and performance across the APAC Marketing team.

  • Key stakeholders include the Executive and Commercial Leadership Teams, Marketing, Product, Technology, Sales and Service, Commercial Growth, and Strategy.
  • Our team members are based in Melbourne, Singapore, and Kuala Lumpur, providing an international perspective and collaboration across SEEK's key markets.
  • This role is part of the Customer Research & Insights focus within the broader APAC Marketing Strategy team and will support markets across the APAC region.

Essential Qualifications, Skills, and Experience

  • Proven track record of making an impact working in customer insights either in-house or at a research agency
  • Successful history effectively managing agency research studies end-to-end
  • Solid understanding of market research and data fundamentals, including a broad range of research methodologies
  • Strong interpersonal and stakeholder management skills
  • Demonstrated ability to present insights through storytelling that influence critical business decisions
  • Possess the skills to build concise, meaningful and impactful PowerPoint presentations, efficiently and effectively

Other Qualifications, Skills, and Experience

  • Bachelor's degree in business / marketing or related field e.g. psychology, behavioral economics
  • Experience using Q research software, is advantageous but certainly not mandatory
  • Prior experience with Qualtrics would also be advantageous
  • Experience using emerging research technologies such as synthetic data

At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.

We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.

Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.

For this role, only those with eligible right to work will be considered.

SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.

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