Search Engine Marketing Expert
3 days ago
We're looking for an experienced Search Engine Marketing Expert to join our team at PROTEUS-DT.
Paid Advertising SpecialistThis role involves planning, executing, and optimizing paid advertising campaigns across Google Ads, Facebook, and YouTube platforms to drive quality traffic and conversions.
- We develop comprehensive campaign strategies and concepts, including audience targeting, bidding strategies, and creative recommendations, to achieve clients' marketing objectives.
- Our team identifies optimization opportunities at every stage of the marketing funnel while maintaining a holistic approach to SEM, incorporating insights from our SEO leads.
- We monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), providing regular reports and actionable insights to stakeholders.
- A/B testing is conducted on ad creatives, audience targeting, and landing pages to optimize performance and maximize ROI.
- Effective budget management is crucial to ensure campaigns achieve desired ROI and key performance indicators (KPIs).
- We work closely with stakeholders to develop compelling ad copy and visuals that resonate with target audiences.
- Synthesizing internal and external feedback improves content clarity and quality.
- Staying updated on digital advertising trends, platform policies, and emerging technologies ensures campaigns are current and effective.
The ideal candidate has 3-5 years of experience in a strategic social media and/or digital marketing strategist role, with a strong understanding of SEO, SEM, social media marketing, and email marketing practices.
- Proven experience with Google Ads and Meta Ads is essential.
- Expertise with Google Analytics and other web analytics tools is required.
- Familiarity with competitor spying tools like Ahrefs and SEMRush is beneficial.
- A solid understanding of online marketing strategies and tactics is necessary.
- The ability to work independently and as part of a team is vital.
- A creative mindset with a passion for staying ahead of industry trends is essential.
Join a dynamic team of professionals who are passionate about delivering exceptional results and making a meaningful impact in the industry.
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