Search Engine Marketing Expert

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia PROTEUS-DT Full time

We're looking for an experienced Search Engine Marketing Expert to join our team at PROTEUS-DT.

Paid Advertising Specialist

This role involves planning, executing, and optimizing paid advertising campaigns across Google Ads, Facebook, and YouTube platforms to drive quality traffic and conversions.

  • We develop comprehensive campaign strategies and concepts, including audience targeting, bidding strategies, and creative recommendations, to achieve clients' marketing objectives.
  • Our team identifies optimization opportunities at every stage of the marketing funnel while maintaining a holistic approach to SEM, incorporating insights from our SEO leads.
  • We monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), providing regular reports and actionable insights to stakeholders.
  • A/B testing is conducted on ad creatives, audience targeting, and landing pages to optimize performance and maximize ROI.
  • Effective budget management is crucial to ensure campaigns achieve desired ROI and key performance indicators (KPIs).
  • We work closely with stakeholders to develop compelling ad copy and visuals that resonate with target audiences.
  • Synthesizing internal and external feedback improves content clarity and quality.
  • Staying updated on digital advertising trends, platform policies, and emerging technologies ensures campaigns are current and effective.
Requirements

The ideal candidate has 3-5 years of experience in a strategic social media and/or digital marketing strategist role, with a strong understanding of SEO, SEM, social media marketing, and email marketing practices.

  • Proven experience with Google Ads and Meta Ads is essential.
  • Expertise with Google Analytics and other web analytics tools is required.
  • Familiarity with competitor spying tools like Ahrefs and SEMRush is beneficial.
  • A solid understanding of online marketing strategies and tactics is necessary.
  • The ability to work independently and as part of a team is vital.
  • A creative mindset with a passion for staying ahead of industry trends is essential.
Why Join Us?

Join a dynamic team of professionals who are passionate about delivering exceptional results and making a meaningful impact in the industry.



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