Head of Loyal Customer Management

3 days ago


Petaling Jaya, Selangor, Malaysia Grab Full time

Role Summary

We are looking for a highly skilled Loyal Customer Management Head to lead our loyalty strategy efforts. As a key member of our Regional Loyalty team, you will oversee consumer loyalty across Grab's business verticals, markets, and broader ecosystem.

Your primary goal will be to design and manage loyalty levers that enhance consumer lifetime value (LTV) and profitability for the organization.

You will work closely with country teams to:

  • Structure and manage well-loved loyalty programs that consumers engage with.
  • Shape consumer behavior by incentivizing LTV-uplifting transactions/behaviors, driving adoption of new features/products.
  • Incorporate and leverage Grab's wider ecosystem and strategic partners.
  • Provide feedback to regional teams on program/tool/product improvement.

This role requires strong leadership and management skills, as well as excellent communication and collaboration abilities.

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