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Marketing Manager for Luxury Brands

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia KENS Apothecary Full time
Job Description

We are seeking a highly skilled Senior Brand Executive to join our team at KENS Apothecary. The ideal candidate will have extensive experience in marketing, preferably in the luxury beauty industry.

  • The successful candidate will play a key role in supporting the Brand Manager in developing and executing 360-degree marketing plans for a portfolio of brands.
  • Maintaining brand consistency across all touchpoints while driving impactful campaigns that enhance brand presence and business growth is a crucial aspect of this role.
Key Responsibilities
  • Assist the Brand Manager in strategizing and implementing integrated marketing plans that align with global brand direction.
  • Develop and execute cross-platform marketing strategies across traditional media, digital channels, events, influencer collaborations, and e-commerce marketplaces.
  • Work closely with creative teams, agencies, and internal stakeholders to develop compelling marketing materials and campaigns.
  • Plan and coordinate advertising, branding, and promotional activities to achieve measurable business results.
  • Support in managing KOL (Key Opinion Leaders) collaborations, PR initiatives, and CSR campaigns to strengthen brand positioning.
  • Handle sponsorship and brand collaboration requests, ensuring alignment with brand objectives.
  • Monitor market trends, competitor activities, and consumer insights to identify opportunities for growth.
  • Track and analyze sales performance across different channels (offline and online) to optimize marketing efforts.