SEM Strategy Lead

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia iMarketing Agency Full time
Role Overview:
iMarketing Agency is seeking a seasoned SEM Strategy Lead to join our team. As a key member of our Digital Marketing department, you will be responsible for developing and executing comprehensive SEM strategies, with a focus on Google Adwords. Your goal will be to drive client success by delivering high-performing ad campaigns that exceed expectations.

Key Responsibilities
  1. Develop and implement SEM strategies that meet or exceed client goals.
  2. Collaborate with cross-functional teams to ensure seamless campaign execution.
  3. Analyze campaign performance data to identify areas for improvement.
  4. Optimize ad creative and targeting strategies to enhance campaign effectiveness.
  5. Provide regular reporting and insights to stakeholders.
  6. Stay up-to-date with industry trends and best practices in SEM / PPC.

Requirements:
A Bachelor's Degree in Advertising/Media, Business Studies/Management, eCommerce, Mass Communications Marketing, or equivalent is required. Relevant certifications in SEM / PPC or Digital Marketing are highly valued. A minimum of 1-2 years of related working experience is preferred. The ideal candidate must have a strong command of English and an in-depth understanding of Google Adwords or other SEM / PPC platforms.
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