Regional Marketing Automation Lead

3 days ago


Petaling Jaya, Selangor, Malaysia GrabTaxi Holdings Pte. Ltd. Full time

About Our Workplace

We are a technology company that leverages innovation to deliver solutions to consumers and businesses in Southeast Asia. As a key player in the region's tech industry, we strive to be at the forefront of technological advancements and stay true to our values of heart, hunger, honour, and humility.

The Regional CRM role is responsible for driving business growth by developing and executing effective customer relationship management (CRM) strategies across various markets in Southeast Asia. This includes collaborating with cross-functional teams to create targeted campaigns, leveraging multiple communication channels, and analysing data to inform business decisions.

This role requires a strong background in marketing, data analysis, and project management. If you have a passion for staying up-to-date with the latest industry trends and technologies, and enjoy working in a fast-paced environment, this may be the perfect opportunity for you.

Key Responsibilities

  • You will take end-to-end ownership of CRM lifecycle campaigns, from planning to execution, ensuring timely delivery and high-quality results.
  • You will collaborate with the data science team to develop and maintain data-driven marketing strategies, using tools like Salesforce Marketing Cloud and Eloqua.
  • You will work closely with regional marketing and the B2B business unit to align on comprehensive marketing and CRM strategies, driving business growth through effective partnership and stakeholder engagement.

Requirements

  • Bachelor's degree in computer science, engineering, marketing, or digital media.
  • Proven experience in leading the design, development, testing, and launch of complex CRM or marketing lifecycle campaigns.
  • Familiarity with multi-channel communications, including Push, SMS, In-App, and Email.
  • Strong analytical skills, with ability to interpret complex data sets and draw meaningful insights.

Benefits

  • We prioritise employee wellness, offering access to comprehensive health insurance and mental health resources.
  • We promote a culture of continuous learning, providing training and development opportunities to enhance employees' skills and knowledge.
  • We encourage diversity and inclusion, celebrating individual differences and promoting equal opportunities for all employees.

Life at Grab

We believe that a happy and healthy workforce is a productive and successful one. That's why we offer a range of benefits designed to support your physical and mental well-being, including access to healthcare facilities and mental health resources. We also prioritise work-life balance, offering flexible working arrangements and supporting employees' personal commitments.



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