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Strategic Marketing Lead

2 weeks ago

Shah Alam, Selangor, Malaysia FamilyMart Malaysia Full time
Job Description

We are seeking a highly skilled Strategic Marketing Lead to join our team at FamilyMart Malaysia. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive sales growth and customer engagement.

Responsibilities
  • Develop and implement promotional campaigns that enhance customer engagement and improve promotional revenue.
  • Liaise with cross-functional teams to conceptualize core customer messaging for new product launches and branding refreshment exercises.
  • Drive optimal customer satisfaction through multi-channel communication.
  • Ensure the achievement of core customer experience KPIs and advertising income targets.