Senior Marketing Content Specialist
2 weeks ago
Job Description
We are seeking a Senior Marketing Content Specialist to join our team. The ideal candidate will have a strong background in marketing and a passion for creating engaging content.
The successful candidate will be responsible for developing and executing market-specific content strategies, conducting in-depth market research, performing technical SEO audits, creating localized keyword strategies, analyzing website performance, collaborating with content and marketing teams, monitoring competitive landscapes, and developing and tracking SEO KPIs.
Responsibilities
- Develop and execute market-specific content strategies
- Conduct in-depth market research to understand local travel trends, customer behaviors, and search patterns
- Perform technical SEO audits and implement optimization strategies
- Create localized keyword strategies that resonate with Southeast Asian travel consumers
- Analyze website performance using tools like Google Analytics and Search Console
- Collaborate with content, marketing, and product teams to ensure SEO best practices are integrated across platforms
- Monitor competitive landscapes in both markets and identify growth opportunities
- Develop and track SEO KPIs and prepare regular performance reports
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- Proven understanding of SEO best practices and technical SEO fundamentals
- Fluency in English and native proficiency in Bahasa Malaysia and/or Bahasa Indonesia
- Strong knowledge of travel industry trends in Southeast Asian markets
- Proven ability to create compelling, SEO-optimized content
- Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs)
- Excellent analytical and communication skills
- 3-5 years of SEO experience preferred
Our Culture
We value open communication, teamwork, and continuous learning. Our employees enjoy a collaborative and dynamic work environment that fosters innovation and creativity.
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