Senior Marketing Content Specialist

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Trip Full time

Job Description

We are seeking a Senior Marketing Content Specialist to join our team. The ideal candidate will have a strong background in marketing and a passion for creating engaging content.

The successful candidate will be responsible for developing and executing market-specific content strategies, conducting in-depth market research, performing technical SEO audits, creating localized keyword strategies, analyzing website performance, collaborating with content and marketing teams, monitoring competitive landscapes, and developing and tracking SEO KPIs.

Responsibilities

  • Develop and execute market-specific content strategies
  • Conduct in-depth market research to understand local travel trends, customer behaviors, and search patterns
  • Perform technical SEO audits and implement optimization strategies
  • Create localized keyword strategies that resonate with Southeast Asian travel consumers
  • Analyze website performance using tools like Google Analytics and Search Console
  • Collaborate with content, marketing, and product teams to ensure SEO best practices are integrated across platforms
  • Monitor competitive landscapes in both markets and identify growth opportunities
  • Develop and track SEO KPIs and prepare regular performance reports

Requirements

  • Bachelor's degree in Marketing, Communications, or related field
  • Proven understanding of SEO best practices and technical SEO fundamentals
  • Fluency in English and native proficiency in Bahasa Malaysia and/or Bahasa Indonesia
  • Strong knowledge of travel industry trends in Southeast Asian markets
  • Proven ability to create compelling, SEO-optimized content
  • Proficiency in SEO tools (Google Analytics, SEMrush, Ahrefs)
  • Excellent analytical and communication skills
  • 3-5 years of SEO experience preferred

Our Culture

We value open communication, teamwork, and continuous learning. Our employees enjoy a collaborative and dynamic work environment that fosters innovation and creativity.



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