Group Content Marketing Specialist

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia XCL Education Full time

XCL Education WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

We are seeking a Group Content Marketing Specialist to develop and execute content strategies for the China market, with a strong focus on managing Chinese social media platforms (Xiaohongshu, Douyin, WeChat). This role is responsible for both strategy and execution, covering content planning, social media management, video editing, and Mandarin content writing to drive engagement and brand awareness.

This role is based in Kuala Lumpur and will report to our Group International Student Recruitment Director.

Key Responsibilities
  • Develop and execute content strategies for Chinese social media platforms, including WeChat, Little Red Book and Douyin.
  • Plan, create and publish marketing content aligned with brand guidelines to engage the target audience.
  • Monitor and manage social media accounts, responding to inquiries and directing them to relevant departments as needed.
  • Collaborate with in-country marketing teams, campus teams and external partners to ensure timely and high-quality content delivery.
  • Analyse performance metrics and trends to refine content strategies and improve engagement.
Requirements
  • Proficiency in Mandarin and English for content creation, social media engagement, and communication with key stakeholders.
  • Hands-on experience managing corporate accounts on Chinese social media platforms, including WeChat, Little Red Book and Douyin, or familiarity with these platforms.
  • Proficiency in design and video editing software, such as Adobe Creative Suite or equivalent tools.
  • Strong writing skills in Mandarin, with experience crafting engaging social media content.
  • Ability to create both visual and text-based content, supported by a portfolio showcasing skills in graphic design, video production, and creative writing.

Please include samples of past content materials (e.g., social media campaigns, video edits, or marketing designs) as part of your application to showcase your creative and technical skills.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Education Administration Programs

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