Lead Generation Specialist

7 days ago


Subang Jaya, Selangor, Malaysia Xedea Sdn Bhd Full time

Xedea Sdn Bhd is seeking a Lead Generation Specialist who can manage campaigns, conduct SEO, and analyze data. This role involves driving leads and sales growth through optimized digital marketing channels.

The ideal candidate will have hands-on execution experience in paid search, paid social, and Google SEO. They will contribute to businesses gaining leads and sales growth through continuous reviewing, monitoring, reporting, and optimization of digital marketing channels such as Google Ads, Facebook Ads, and organic search strategies.

Main Responsibilities

Campaign Management, SEO, and Execution (50%)

  • Manage over 20-25 lead generation marketing campaigns, including paid and organic search strategies.
  • Acknowledge and execute delegated tasks from Account Managers and Performance Managers in a timely manner.
  • Proactively schedule and perform recurring optimizations, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, SEO audits, content optimization, and reporting.
  • Conduct keyword research, on-page and off-page SEO optimization, and technical SEO improvements.
  • Prioritize conflicting tasks and actively communicate task progress and completion time to manage stakeholder expectations.
  • Perform effective split testing by creating content that will engage and drive results.
  • Thoroughly review all outputs to ensure accuracy, quality, and best practices in both paid and organic search strategies.
  • Assist in the onboarding of new clients when necessary.
  • Proactively monitor and communicate campaign and SEO performance to immediate stakeholders.
  • Assess, investigate, and resolve campaign and SEO performance issues.
  • Produce insightful reports (ad hoc and scheduled) for the allocated channels.
  • Initiate discussions with managers on growth strategies for paid and organic traffic.
  • Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns.
Requirements

Personal Requirements

  • 3-5 years of experience in paid social, paid search, and Google SEO campaign management, ideally at an agency, ad tech provider, or client-side.
  • Proficiency in Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console, and Google Workspace Suite is an advantage.
  • Strong knowledge of SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
  • Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas.
  • Proficient in tools such as Google Ads Manager, Facebook Ads Manager, and SEO platforms.


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