Product Marketing Specialist
6 days ago
Sandoz International GmbH is seeking a seasoned Product Marketing Specialist to join our team. In this role, you will be responsible for defining product strategy in collaboration with local management and global marketing departments.
Main Responsibilities:
- Develop content for Integrated Brand Teams and Launch Teams in Singapore.
- Execute, monitor, and analyze tactical plans to ensure brand growth.
- Lead the development of promotional activities aligned with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand expenses, forecasts, and assess the marketing mix to evaluate cost effectiveness and results.
- Identify market insights and opportunities through customer interactions.
- Execute central and regional marketing activities.
- Monitor product performance and external environment using appropriate tools, taking corrective action if required to meet business objectives.
- Scout centers, KOLs, and OLs by disease within assigned territory.
- Identify specific needs for each segment of patients and implications of the disease for each of them within assigned territory.
Key Performance Indicators:
- Market share & market share growth.
- Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) - Ensure full compliance to all regulatory requirements.
- Cross Cultural Experience.
- Project Management.
- Operations Management and Execution.
Required Skills and Qualifications:
- Digital Marketing.
- Healthcare Sector Understanding.
- Negotiation Skills.
- Priority Disease Areas Expertise.
- Product Lifecycle Management (PLM).
- Product Marketing.
Commitment to Diversity & Inclusion:
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
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