Gaming Community Specialist
7 days ago
Garena is seeking a seasoned KOL & Community Manager to join our team in Kuala Lumpur. As a key member of our game operations team, you will play a vital role in driving brand engagement and community growth.
About the Role- You will plan and execute innovative campaigns with KOLs and strategic partners to boost brand impact.
- Analyze KOL performance metrics to assess KPIs and optimize strategies with regular KOL reviews based on data insights.
- Develop and manage a comprehensive database of KOLs in Malaysia, including local online and offline activation.
Your Key Responsibilities
- Cultivate relationships with community champions, micro-KOLs, and leaders, focusing on both growth and quality of engagement.
- Learn our community landscape, understanding social behavior, gaming behavior, and identifying community champions.
- Build valuable connections with them and manage an end-to-end KOL grooming program to nurture their growth within the brand community.
- Execute community activations across social platforms to grow the size and quality of our community, including organizing online tournaments, competitions, and offline events.
- Conduct basic user research on product feedback and campaign evaluation.
- Support game operation projects such as payment tests, game localization, and other ad hoc tasks.
What We're Looking For
- A minimum 1-year work experience in KOL management.
- Native Malaysian speaker with proficient English reading, writing, and communication skills.
- A keen interest in tracking current trends across social media and digital marketing, monitoring community discussions, and interacting with the community.
- The ability to measure social media engagement for basic analysis.
- Possess a deep curiosity for game products and industry best practices.
- Experience managing community channels, building, growing, and nurturing relationships within online communities.
- Ability to independently execute projects with clear briefs and timelines.
- Daily TikTok usage with a good understanding of user behavior on this platform.
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