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E-Commerce Strategic Lead

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia The Coffee Bean & Tea Leaf® Full time
About the Role
We are seeking an experienced executive to lead our digital retail efforts and drive growth through innovative digital channels. As a key member of our leadership team, you will be responsible for developing and executing our global e-commerce strategy, focusing on delivering a best-in-class digital channel experience that meets consumer expectations and drives business results.

Key Responsibilities

Develop and execute a comprehensive e-commerce strategy that aligns with our company goals.

Lead cross-functional teams to develop an annual marketing calendar with 12-18 months of advanced planning.

Conduct market analysis and competitor research to identify opportunities and threats.

Manage external partners and agencies to ensure successful execution of e-commerce initiatives.

Collaborate with internal stakeholders to execute promotional plans, pricing strategies, and menu development.