Strategic Communications Executive

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Peak XV Full time
Detailed Job Description

The Associate Manager for Communications will be responsible for creating and supporting the conceptualisation and execution of Carousell Group's Consumer PR campaigns for the Carousell brand. This includes advising and supporting our Group's family of brands' consumer PR efforts.

You will develop and execute communication strategies that drive engagement and build trust with key stakeholders, including the media, users, and employees. With your expertise in communication and media relations, you will have the opportunity to shape the communication strategies for the Group and make a significant impact on our success.

In this role, you will:

  • Identify and implement consumer PR strategies for Carousell in our key 6 markets
  • Advise and support implementation of consumer PR strategies for other Group brands (e.g. Mudah, REFASH) in any of our key 7 markets
  • Act as a primary point of contact for media queries, responding to inquiries, coordinating interviews, and managing media relationships
  • Monitor and analyse media coverage to identify emerging trends, potential risks, and opportunities for the company
  • Draft and distribute press releases, media alerts, and other communication materials to targeted media outlets
  • Collaborate with cross-functional teams to ensure consistency of messaging across all communication channels
  • Manage day-to-day incidents and crisis communications in partnership with the Comms team and senior leaders
  • Track and report on key performance indicators to evaluate the effectiveness of communication strategies


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