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Senior Marketing Manager
2 months ago
Informa Connect Limited is seeking a highly skilled Senior Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns to engage audiences and drive business growth.
Key Responsibilities- Marketing Materials Production: Create high-quality marketing materials to promote our trade shows and events.
- Campaign Planning and Execution: Develop and execute multi-channel and cross-device marketing campaigns to deliver campaign metrics and drive business results.
- Marketing Strategy Implementation: Translate marketing strategies into practical campaign execution metrics, including acquisition targets, customer engagement and retention targets, brand awareness, and innovation goals.
- Content Strategy: Implement content strategy with wider marketing and related teams to define specific content, customer experience, and target journeys by channel and measurable goals.
- Project Management: Effectively manage project timelines to ensure all marketing initiatives are delivered on time and within budget.
- Multi-Channel Conversion and Attribution: Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
- Audience Understanding: Leverage in-depth audience understanding to better target and personalize marketing content that resonates with audiences at the right time.
- Self-Motivation and Initiative: Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.
- Education: Degree in Business, Communications, or Marketing discipline or equivalent years of practical relevant experience.
- Experience: Min 3-4 years of experience in leading/executing marketing campaigns, including organic and paid campaigns for projects/events/products.
- Language Proficiency: Excellent language proficiency in English.
- Communication Skills: Excellent verbal and written communication skills, strong presentation skills.
- Digital Marketing Knowledge: Effective knowledge in digital marketing, including web channel, social media, web analytics, email marketing systems, database management systems.
- Creative Mindset: Creative mindset towards designing and content creation.
- Desire to Develop: Desire to develop skills and knowledge.
- Multi-Tasking: Possess a knack for multi-tasking and take pride in flawless work.
- Team Player: Dynamic team player and adaptable to change.
We offer a supportive and inclusive work environment where you can grow and develop your skills. If you have a passion for marketing and a desire to make a real impact, we encourage you to apply for this exciting opportunity.
