Business Development Professional
4 days ago
This role is responsible for qualifying client leads generated through marketing campaigns, social media, or specific client or industry events to drive pipeline growth.
The ideal candidate will be a proactive and analytical professional with experience in lead generation, collaboration, and data analysis. They will work closely with the sales team to ensure opportunities are created for assigned leads and provide valuable insights to the marketing team.
- Key Responsibilities:
- Qualify all leads before assignment to the sales team, ensuring they meet requirements and collaborate with sales stakeholders to create opportunities where applicable.
- Drive pipeline growth through proactive outbound prospecting efforts, utilizing tools like LinkedIn, Client 360, Email, or telephone to validate leads.
- Support reporting to stakeholders on marketing contributed pipeline and BDR leads reports.
- Present at monthly pipeline review meetings with global marketing leadership and contribute to bottom-of-the-funnel numbers as required.
- Manage appointments with prospective clients and sales teams, ensuring status updates on Salesforce.
- Reject, accept, or recycle leads according to MQL definition and nurture prospect accounts from marketing qualified to sales qualified leads.
- Document desired outcomes strategically for specific opportunities and analyze performance data to identify gaps and opportunities for growth.
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