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Senior Marketing Manager

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia Informa Connect of Informa PLC Full time
Job Description

**About the Role**

We are seeking a highly skilled and experienced Senior Marketing Executive to join our team at Informa Connect of Informa PLC. As a Senior Marketing Executive, you will be responsible for developing and executing comprehensive marketing campaigns to engage audiences and drive business growth.

Key Responsibilities

  • Marketing Campaign Development: Develop and execute marketing campaigns to promote our trade shows and events, including multi-channel and cross-device marketing.
  • Content Strategy: Implement content strategy with wider marketing and related teams to define specific content, customer experience, and target journeys by channel and measurable goals.
  • Project Management: Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
  • Audience Understanding: Leverage in-depth audience understanding to better target and personalize marketing content that resonates with audiences at the right time.
  • Team Collaboration: Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.

Requirements

  • Education: Degree in Business, Communications, or Marketing discipline or equivalent years of practical relevant experience.
  • Experience: Min 3-4 years of experience in leading/executing marketing campaigns, including organic and paid campaigns for projects/events/products.
  • Language Proficiency: Excellent language proficiency in English.
  • Communication Skills: Excellent verbal and written communications skills, strong presentation skills.
  • Digital Marketing: Effective knowledge in digital marketing - web channel, social media, web analytics, email marketing system, database management system.
  • Creative Mindset: Creative mindset towards designing and content creation.
  • Adaptability: Dynamic team player and adaptable to change.