Global Marketing Strategist
5 days ago
Job Description
">We are seeking a highly motivated Product Marketing Manager who will play a pivotal role in driving product innovation, defining product specifications, and developing marketing strategies to support country demands.
The successful candidate will have excellent communication skills, ability to work in a fast-paced environment, and experience in product marketing, preferably in a B2B setting.
In this role, you will be responsible for:
- Compiling and managing product specification and data to develop unique selling propositions (USP) for product launches.
- Developing and implementing marketing and communication strategies for both online and offline channels.
- Ensuring brand compliance and consistency across global and local brands.
- Developing regional communication activities for new product launches.
- Managing digital marketing activities, including website updates and social media campaigns.
- Consolidating product quality certification data and ensuring local testing and certification qualifications.
- Developing knowledge building training programs to equip sales teams.
- Acquiring and leveraging competitive knowledge to recommend strategies.
- Monitoring competitors' profiles and activities from different markets.
- Building strong relationships with other HODs to drive alignment in the country.
- Facilitating knowledge building, networking, and cross-functional exchange of information.
- Leading the local entity management team and overseeing all functions related to product and marketing responsibilities.
- Crafting strategies and initiatives to drive performance and strategic business objectives.
- Managing periodic budgets and reporting requirements for Marketing in support of sales performance.
- Overseeing the entity's A&P budget and productivity per spend.
- Driving product development, new product introduction, and Go-to-Market strategies.
- Overseeing market reach data build-up, maintenance, sales enabling tools, market/competition research, consumer/market behaviour, and data quality.
- Ensuring Product category growth and development across different channels.
- Directing and supporting internal and external events.
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