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Digital Media Planner

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Avilys Marketing Pte. Ltd. Full time

At Avilys Marketing Pte. Ltd., we are a mission-driven storytelling agency that transforms visionary ideas into purpose-driven brands.

We are seeking a skilled Paid Media Specialist to join our team and contribute to our growth by planning, executing, and optimizing paid media campaigns across various channels.

Your Responsibilities

  • Campaign Strategy and Execution: Develop, manage, and optimize paid media campaigns across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, Tiktok Ads, and other relevant networks to drive lead generation and conversions.
  • Keyword and Audience Research: Conduct thorough research to identify relevant keywords and audience segments to ensure targeting is aligned with campaign objectives.
  • Ad Creation and Testing: Collaborate with the creative team to develop engaging ad copy, visuals, and CTAs; implement A/B testing to continually improve ad performance.
  • Budget Management: Monitor and allocate resources effectively across campaigns to achieve desired outcomes.
  • Performance Tracking and Reporting: Set up tracking mechanisms (e.g., UTM parameters, Google Analytics, Facebook Pixel) to monitor performance; provide detailed reporting on KPIs, conversion metrics, and overall campaign ROI.
  • Optimization and Scaling: Use data insights to refine targeting, adjust bidding strategies, and improve ad placements; scale successful campaigns to maximize client investment.
  • Stay Updated on Industry Trends: Continuously learn about platform updates, new ad formats, and best practices to stay ahead of changes in the paid media landscape.