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Digital Media Specialist
1 week ago
We are seeking a highly skilled Digital Media Specialist to join our team at Purple Cane Holdings Sdn Bhd. As a key member of our marketing department, you will be responsible for developing and implementing creative digital media campaigns that drive brand awareness and engagement.
Key Responsibilities- Collaborate with our marketing team to brainstorm and develop innovative concepts for digital media campaigns that align with our brand messaging and goals.
- Generate engaging visuals and videos that translate our brand strategy into compelling content for social media, website, and digital ads.
- Partner with our digital marketing team to develop and implement media strategies that increase brand visibility and drive audience engagement.
- Research audience trends and competitor content to guide our content strategies and improve our creative direction.
- Create high-quality visuals, graphics, and video content tailored to various digital platforms.
- Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms.
- Stay updated with trends in design and video editing to keep our content fresh and relevant.
- E nsure that all media content maintains a cohesive brand identity and aligns with our brand guidelines across channels.
- Collaborate with our brand and marketing teams to build a strong, recognizable brand presence through digital media.
- Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
- Work with content creators, social media managers, and cross-functional teams to ensure cohesive storytelling and seamless content distribution.
- Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.
- Optimize content to better meet audience preferences and improve engagement, leveraging analytics to inform strategy.
- Bachelor's degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
- 3+ years of experience in digital content creation, media production, or a related role.
- Fresh graduates are welcome to apply.
- Able to communicate in English, Bahasa Malaysia, and Mandarin.
- Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
- Strong understanding of digital media strategy, branding, and storytelling techniques.
- Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent.
- Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
