Digital Marketing Specialist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Outsourcings Full time
Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team at Outsourcings. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and revenue.

Key Responsibilities
  1. Strategy Development: Create and execute comprehensive digital marketing strategies that align with our business objectives, including social media, email, content marketing, SEO, and PPC.
  2. Content Creation: Develop high-quality, engaging content for various platforms, including blogs, social media, websites, and email campaigns, to attract and retain customers.
  3. SEO Optimization: Conduct thorough SEO audits and implement optimization strategies to improve website rankings, drive organic traffic, and increase online visibility.
  4. Social Media Management: Manage and grow our social media presence across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, and others, to engage with customers and build brand awareness.
  5. Email Marketing: Design and execute targeted email marketing campaigns to nurture leads, promote products or services, and drive conversions.
  6. Paid Advertising: Plan and manage pay-per-click (PPC) campaigns, including Google Ads and social media ads, to drive targeted traffic and maximize ROI.
  7. Analytics and Reporting: Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, and others, to inform data-driven decisions and optimize marketing strategies.
  8. Budget Management: Manage digital marketing budgets and optimize spending to maximize ROI and achieve business objectives.
  9. Market Research: Conduct research to identify trends and insights that inform digital marketing strategies and drive business growth.
  10. Collaboration: Work closely with cross-functional teams, including sales, design, and content creation, to ensure cohesive branding and messaging.
Requirements
  1. 1-2 years of experience in digital marketing, with a strong understanding of SEO, EDM, and PPC.
  2. Proficiency in Mandarin and English is required for this role.
Benefits
  1. Training and professional development opportunities.
  2. Free parking and convenient location.
  3. EPF and Socso benefits.
  4. Annual leave and paid time off.


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