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Digital Marketing Specialist

2 months ago

Kuala Lumpur, Kuala Lumpur, Malaysia FIND Talents Full time
About the Role

FIND Talents is seeking a highly skilled Digital Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing campaigns that drive brand awareness, website traffic, and sales.

Key Responsibilities
  1. Campaign Management: Plan, execute, and manage digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
  2. Content Creation: Develop and curate engaging content for digital platforms, including social media posts, blog articles, email newsletters, and website content.
  3. SEO and SEM: Optimize website content and structure for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (SEM) to increase online visibility and drive traffic.
  4. Social Media: Manage and grow the company's social media presence by creating and scheduling posts, engaging with followers, and analyzing social media metrics.
  5. Email Marketing: Design and execute email marketing campaigns, including promotional offers, product updates, and customer newsletters, and analyze their effectiveness.
  6. Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media insights, and email performance metrics. Provide regular reports and recommendations for improvement.
  7. Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in digital marketing strategies.
  8. Collaboration: Work closely with other departments, such as sales, product development, and creative, to align digital marketing efforts with overall business goals.
Requirements
  1. Education: Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field, or equivalent professional experience.
  2. Experience: Minimum 3 years of experience in digital marketing or a related field, preferably within the fashion or retail industry.
  3. Skills: Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and email marketing software (e.g., Mailchimp, Klaviyo). Experience with graphic design tools (e.g., Adobe Illustrator) and basic video editing for creating visual content.
  4. Content Skills: Strong writing and content creation skills with a keen eye for detail and the ability to craft compelling messages.
  5. Analytical Skills: Ability to analyze and interpret digital marketing data to make informed decisions and optimize campaign performance.
  6. Creativity: Creative thinking with the ability to generate innovative ideas for digital campaigns and content.
  7. Communication: Excellent verbal and written communication skills, with the ability to effectively collaborate with team members and stakeholders.