Live Event Production Lead
7 days ago
Welcome to Universal Robina Munchy's Group
IT & Business Development DepartmentJob Summary / Purpose
- This role involves leading the company's live streaming initiatives, focusing on driving sales and engagement across various social media platforms.
Key Responsibilities:
Main Duties and Responsibilities- Support the development of a strategy for the company's live streaming initiative, including forecasting revenue and profitability.
- Oversee the establishment of an in-house live streaming studio and manage its operation.
- Collaborate with the Marketing Digital team to ensure seamless integration and align commercial terms.
- Lead a small team responsible for managing URM live streaming.
- Livestream on TikTok according to the company's arrangement, delivering high-quality content.
- Serve as Live Streaming Anchor for channels (Shopee, Lazada, TikTok, etc.).
- Promote products by highlighting selling points, displaying products, reviews, experiences, and interacting with followers.
- Stay updated on industry trends and best practices in influencer marketing and live selling.
- Cultivate relationships with KOLs and influencers to foster long-term partnerships.
Requirements:
Essential Skills and Qualifications- Good image and temperament.
- Confident in front of the camera.
- Fluent in English; experience in user operation or live streaming industry is preferred.
- Patient with good communication skills.
- Strong sense of responsibility, coordination, and learning abilities.
- Assist in script writing for live broadcasts.
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