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Marketing Science Executive

2 months ago

Subang Jaya, Selangor, Malaysia Omnicom Full time
Job Description

Position: Marketing Science, Senior Executive

Department: Annalect

Reporting to: Senior Director, Operations

Job Summary:

We are seeking a highly skilled Marketing Science, Senior Executive to join our team at Omnicom. As a key member of our marketing team, you will be responsible for developing and implementing marketing mix models to evaluate the effectiveness of marketing channels.

Key Responsibilities:

  • Develop and Implement Marketing Mix Models: Design and implement marketing mix models to evaluate the effectiveness of marketing channels, including television, radio, print, and digital media.
  • Analyze Marketing Mix Data: Analyze marketing mix data to identify trends, insights, and opportunities for optimization, including customer behavior, market trends, and competitor activity.
  • Support Presentation of Findings: Support the presentation of findings and recommendations to stakeholders, including senior management, marketing teams, and clients.
  • Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including marketing, sales, and product development, to integrate marketing insights into broader business strategies.
  • Conduct Scenario Planning and Forecasting: Conduct scenario planning and forecasting to support decision-making processes, including market share analysis, customer segmentation, and revenue forecasting.
  • Utilize Data Science Techniques: Utilize data science techniques, including machine learning, predictive analytics, and statistical modeling, to enhance the accuracy and predictive power of marketing models.
  • Stay Updated on Industry Trends: Stay updated on industry trends, tools, and best practices in marketing mix modeling, data science, and digital media.

Required Qualifications:

  • Bachelor's Degree: Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a related field.
  • Minimum Experience: Minimum of 3 years experience in marketing mix modeling and data analysis.
  • Proficiency in Marketing Mix Modeling Software: Proficiency in marketing mix modeling software, including SPSS, R, and Python.
  • Strong Data Science Skills: Strong data science skills, including machine learning, predictive analytics, and statistical modeling.
  • Experience with Programming Languages: Experience with programming languages, including R, Python, or SQL.
  • Strong Analytical Skills: Strong analytical skills and the ability to interpret complex data sets.
  • Excellent Communication Skills: Excellent communication skills, both written and verbal, with the ability to present complex information in an understandable way.
  • Strong Project Management Skills: Strong project management skills and attention to detail.
  • Ability to Work Collaboratively: Ability to work collaboratively in a team environment.

Bonus Qualifications:

  • Experience in the Media Industry: Experience in the media industry or a solid understanding of digital media, media mix modeling, and multi-touch attribution.
  • Familiarity with Marketing Analytics Platforms: Familiarity with marketing analytics platforms and tools, including Google Analytics and Adobe Analytics.
  • Experience with Media Planning and Buying: Experience with media planning and buying processes.
  • Ability to Adapt to a Fast-Paced Environment: Ability to adapt to a fast-paced and dynamic work environment.

Bonus Skills:

  • Advanced Machine Learning Techniques: Advanced machine learning and AI techniques.
  • Experience with Big Data Technologies: Experience with big data technologies and platforms.
  • Prior Experience in Managing a Team: Prior experience in managing a team and project.

Attributes:

  • Analytical Thinker: Analytical thinker with a passion for data-driven decision making.
  • Innovative Problem-Solver: Innovative and proactive approach to problem-solving.
  • Strong Interpersonal Skills: Strong interpersonal skills with the ability to influence and engage stakeholders at all levels.
  • Continuous Learning Mindset: High level of curiosity and a continuous learning mindset.