Senior Marketing Manager

4 weeks ago


Subang Jaya, Selangor, Malaysia Hunters International Sdn Bhd Full time

Job Summary

The Senior Marketing Manager is responsible for developing and executing comprehensive marketing strategies for QNETs product brands on a global/regional basis. This role involves leading a cross-cultural high-performing team to create innovative campaigns, build brand equity, and drive sales growth globally.

Key Responsibilities

  • Develop and implement comprehensive global and regional marketing strategies aligned with corporate objectives and ambitious sales targets.
  • Establish and refine product positioning, messaging, and campaign strategies to differentiate QNET as a prestigious leader in the direct selling industry.
  • Drive brand awareness and market penetration through innovative marketing initiatives.
  • Build clear and strong product brand identities that set them apart in a crowded marketplace.

Marketing Execution

  • Oversee the creation of high-impact marketing materials (e.g., videos, sales sheets, training materials) that are culturally relevant, localized, and optimized for sales performance.
  • Lead a creative team to ensure consistent brand representation across all marketing channels, aligning with QNETs corporate identity.
  • Develop and manage the global marketing budget, measuring ROI and optimizing resource allocation.

Partnership and Collaboration

  • Spearhead sponsorship activations to enhance brand visibility and consumer engagement.
  • Collaborate with sales, product development, and corporate communications teams to ensure integrated marketing efforts.
  • Stay abreast of industry trends and competitor activities to identify growth opportunities.

Requirements

  • Bachelors degree in Marketing, Business Administration, or a related field, MBA an advantage.
  • Minimum of 8-10 years of experience in brand positioning, marketing strategy development, and campaign management.
  • Digital fluency with a deep understanding of emerging social marketing technologies and consumer trends.
  • Proven track record in developing and executing successful global marketing strategies for consumer brands.
  • Exceptional creativity and innovation skills, demonstrated through a portfolio of successful campaigns.
  • Deep understanding of the FMCG industry with a proven ability to drive market share and revenue growth.
  • International experience in a multinational corporation with a demonstrated ability to adapt to diverse markets and cultures.
  • Strong leadership skills with experience in managing and developing high-performing marketing teams.
  • Exceptional creativity and a passion for innovation.
  • High talent with business commercial maturity.
  • Ideally a mix of traditional retail & network marketing industries.


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