Consumer Marketing Manager, Personal Health Malaysia
2 months ago
Transform Philips' Consumer Marketing Manager role in Personal Health Malaysia.
Drive innovation and improve billions of lives worldwide with health technology. Collaborate with 80,000 unique individuals, guided by purpose and determination.
As a Consumer Marketing Manager, develop and implement marketing strategies to tackle complex health and well-being challenges. Leverage market trends, consumer insights, and competitive landscape to inform marketing plans and campaigns.
Key responsibilities include:
- Strategy Development: Create comprehensive marketing strategies for 4 categories, aligning with country priorities and business objectives.
- Portfolio, Pricing and Promotion Management: Lead the 4Ps, working with Sales, Trade Shopper Marketing, Supply Chain, and Commercial Policy teams. This includes managing product portfolios, long-term sales forecasting, pricing, and price realization.
- Marketing and Campaign Management: Plan and execute marketing calendars, activities, and campaigns across multiple channels. Build brand equity through consistent marketing messaging and product positioning.
- Budget Management: Manage local A&P budget and utilization, ensuring resources are allocated efficiently and campaigns are delivered within budgets.
- Cross-functional collaborations: Work closely with country sales and trade shopper marketing teams, ensuring alignment on marketing objectives, strategies, and activities.
To succeed in this role, you should have:
- Bachelor's degree in marketing or a related field.
- At least 8-10 years of experience in FMCG or Consumer Electronics industry.
- Good interpersonal and excellent written and verbal communication skills.
- Commercially savvy with an entrepreneurial and consumer-centric mindset.
- Self-motivated, proactive with a results-oriented mindset.
- Good organizational skills.
- Self-starter and agile in pushing oneself to master other forms of marketing strategies.
Philips' Hybrid Work Concept: We fuse flexibility with collaboration to deliver great outcomes for our people and customers. We spend more time together than apart, with an average of 3 days working from the office and up to 2 days from home.
Why join Philips? Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year.
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