Digital Marketing Lead
5 days ago
Purplecane is seeking a highly skilled Digital Marketing Lead to join our team. As a key member of the marketing department, you will be responsible for developing and executing digital media campaigns that drive engagement and conversion.
In this role, you will work closely with the marketing team to brainstorm and develop creative concepts for digital media campaigns, aligning with brand messaging and marketing goals. You will also generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
Key responsibilities include:
* Collaborate with the marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement
* Research audience trends and competitor content to guide content strategies and improve creative direction
* Create high-quality visuals, graphics, and video content tailored to various digital platforms (social media, website, email, ads)
* Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms, ensuring content is visually appealing and consistent with brand standards
Required Skills and Qualifications
* Bachelor's degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field
* 3+ years of experience in digital content creation, media production, or a related role
* Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms
* Strong understanding of digital media strategy, branding, and storytelling techniques
* Highly creative with excellent attention to detail, able to blend visual appeal with strategic intent
* Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines
Benefits
* EPF / SOCSO / EIS & PCB
* Annual Leave
* Medical Leave
* Staff Gift on Special Occasions
* Fun & friendly working environment
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