Public Image Specialist

4 days ago


Ampang Jaya Municipal Council, Malaysia HABIB Group Full time
Key Responsibilities:
  • Strategic Planning & Execution:
  • Design and execute PR campaigns to enhance the organization's visibility and credibility.
  • Align PR activities with marketing and organizational objectives.
  • Crisis Management:
  • Develop and implement comprehensive crisis communication strategies to protect the organization's reputation.
  • Serve as the primary point of contact during crisis situations, coordinating responses across teams and stakeholders.
  • Provide timely updates to the media, public, and internal teams during crises.
  • Analyze crisis scenarios and prepare action plans to mitigate future risks.
  • Media Relations:
  • Cultivate and sustain positive relationships with journalists, media outlets, and key influencers.
  • Draft and distribute press releases, statements, and other media materials.
  • Event Coordination:
  • Organize press conferences, media briefings, and public-facing events.
  • Represent the company at industry events and networking opportunities.
  • Analytics & Reporting:
  • Evaluate the impact of PR campaigns and crisis responses through KPIs and performance metrics.
  • Prepare and present regular reports on PR activities and outcomes to leadership.


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