Digital Marketing Efficiency Manager

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Regask Full time
Role Overview

We are seeking a highly organized and detail-oriented Digital Marketing Efficiency Manager to join our team in a remote capacity. This role is ideal for a professional with 3-5 years of experience in marketing operations, eager to optimize marketing processes and drive efficiency within the SaaS/AI sector.

The candidate will play a pivotal role in managing our marketing technology stack, analyzing campaign performance, and ensuring data integrity.

The ideal candidate should possess a strong understanding of marketing automation, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:
  • Marketing Automation Management: Configure, manage, and optimize marketing automation platforms (e.g., HubSpot, Marketo) to support lead generation and nurturing campaigns.

  • CRM Integration & Management: Ensure seamless integration between marketing automation and CRM systems (e.g., Salesforce), maintaining data accuracy and consistency.

  • Data Analysis & Reporting: Develop and maintain marketing dashboards and reports, analyzing campaign performance and providing actionable insights to improve marketing ROI.

  • Marketing Technology Stack Management: Evaluate, implement, and manage marketing technology tools, ensuring effective utilization and integration.

  • Process Optimization: Identify and implement process improvements to enhance marketing efficiency and effectiveness.

  • Campaign Support: Provide operational support for marketing campaigns, including list management, campaign setup, and performance tracking.

  • Data Integrity & Compliance: Maintain data integrity and ensure compliance with data privacy regulations.

  • Stakeholder Collaboration: Work closely with the marketing team and other departments to align marketing operations with overall business objectives.



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