Brand Strategy Lead
6 days ago
We are seeking a Brand Strategy Lead to join our team. As a Brand Strategy Lead, you will be responsible for developing comprehensive, integrated brand and communications strategies for existing clients and new business pitches.
Your primary responsibility will be to work closely with our creative teams to develop campaign plans that meet the needs of our clients.
You will also be responsible for supporting our Senior Planners in developing strategic solutions that address client business challenges and goals.
Main Responsibilities- Develop comprehensive brand and communications strategies
- Work closely with creative teams to develop campaign plans
- Support Senior Planners in developing strategic solutions
Requirements
- 4+ years of experience in the integrated marketing communication business in the planning function
- Experience in developing campaigns in ATL, BTL, and/or digital touchpoints
- Ability to think beyond traditional solutions for brands
- Able to gather data methodically and analyze information strategically
- Possess strong communications skills
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