Head of Brand Strategy

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Full time

Job Description:

  • Company Overview: As a leading bank in the region, OCBC is seeking a highly skilled and experienced professional to lead its brand strategy efforts.
  • Key Responsibilities: Develop and execute a comprehensive brand strategy that aligns with the bank's purpose, values, and ambition. Drive corporate identity consistency across the bank and work with business units to ensure brand alignment.
  • Qualifications: A bachelor's degree in marketing, business administration, communications, or a related field. 10+ years of experience in brand management or marketing, with a proven track record of developing and executing successful brand strategies.
  • Skills and Competencies: Strategic thinking and problem-solving abilities. Creativity and innovation in brand development. Strong analytical skills with the ability to interpret data and market trends.

About Us: At OCBC, we are committed to delivering exceptional customer experiences and driving growth through innovative brand strategies.



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